Managed print provider
11,400+ contacts
- The situation
- A capable database that was sitting idle. Email was going out, but open and click rates were stuck at the level most senders quietly accept.
- What AA2 did
- We built, verified and scored 11,400+ contacts, then segmented them so each message reached people it actually suited. Content was written to the audience, not to a template.
- The outcome
- Engagement moved to multiples of the industry norm. The same list, read and used properly.