Managed print provider
48% click rate
- The situation
- A capable database that was sitting idle. Email was going out, but open and click rates were stuck at the level most senders quietly accept.
- What AA2 did
- We built, verified and scored 11,400+ contacts, then segmented them so each message reached people it actually suited. Content was written to the audience, not to a template.
- The outcome
- A 48% email click rate, against an industry norm of 2 to 3 percent. The same list, read and used properly.