Pricing
Honest pricing. No retainer where the work all happens in week one.
Three tiers, each a fixed monthly fee plus a named one-off setup, all plus VAT. You see exactly what you pay and exactly what you get, from the first month to the twelfth.
Why it is set out this way
The opaque retainer is a habit worth breaking
Plenty of agencies bill a flat monthly fee while most of the real work lands in the first few weeks. After that, the invoices keep arriving and the activity quietly tails off. You end up paying for a relationship, not an output.
AA2 does it the other way round. The setup is a named one-off, shown upfront, that accounts honestly for the heavy first month. The monthly fee then buys work that keeps happening, month after month, with a dashboard that shows you it is.
A fixed monthly fee, a one-off setup shown upfront, and no surprise invoices. That is the whole arrangement.
The tiers
Three ways in
Each tier is a fixed monthly fee plus its named setup, all plus VAT. They escalate sensibly: Foundation does real monthly work, Engine builds and runs your pipeline, Flagship hands the whole engine over.
Foundation
from £295 per month
plus £295 one-off setup, plus VAT
Best for owners who want real, useful work running every month without it eating their week.
- Companies House monitoring on the names and triggers that matter to you
- A weekly trade and industry brief, read and summarised so you do not have to
- A monthly outbound email campaign to a focused segment, written and sent for your sign-off
- Review monitoring, with replies drafted for your approval
- A competitor watch that flags the moves worth knowing about
- A live dashboard so you can see what is landing
Engine
from £695 per month
plus £495 one-off setup, plus VAT
Best for businesses ready to turn attention into a pipeline that fills itself.
- Everything in Foundation
- Prospect data built, verified and scored, so your list is right from the start
- A Legitimate Interest Assessment, so your outreach has a documented lawful basis
- Email and social content produced and scheduled for your sign-off
- Automated follow-up sequences and CRM workflows that do not let leads go cold
Flagship
from £1,495 per month
plus £995 one-off setup, plus VAT
Limited to five clientsBest for one ambitious business per sector that wants the whole engine run for them.
- Everything in Engine, including the Legitimate Interest Assessment
- Articles and white papers published, plus a quarterly lead magnet
- A 12-month strategy built on research and competitor analysis
- Deeper data work: revival, enrichment and validation of what you already hold
- A standing line to the principal, not an account manager learning your business
The term
A three-month trial, then your call
Every tier starts with a three-month initial trial, so you can see the work before you commit to anything longer. There is no separate onboarding invoice along the way; the setup you were shown is the setup you pay.
After the trial, stay rolling month to month, or take a 5 percent discount for committing a quarter at a time. Either way, you own what we build for you.
Telemarketing add-on
from £300 per day
Quoted by the day and agreed before any calls are made. No retainer, no lock-in.
Director-level calling
A requirement, not a preference: two decades on the phone
AA2 only works with callers who have more than twenty years of appointment-setting experience. This is not a junior with a list. It is a specialist who has spent a career getting senior people to take the call.
Two things make that rare. Senior decision-makers have very little time, so reaching them at all is hard. And getting a gatekeeper, PA or receptionist to willingly pass on a director's mobile number takes a skill very few people have, the kind that comes from earning genuine trust and rapport in a short conversation.
No call centres. No scripts. The call is shaped around the questions you actually want answered, whether the goal is an appointment in the diary, some honest fact-finding, or reaching the right influencer inside the business.
If you believe a real conversation with your ideal client would put more appointments in the diary, the telemarketing add-on is quoted by the day and agreed before any calls are made.
No surprises
What the fee includes, and what it does not
The monthly fee covers the work listed in your tier above. A few things sit outside it on purpose, so you are never charged for something you did not agree to.
What it includes
Everything listed under your tier, delivered every month, with the setup named and shown upfront. No separate onboarding invoice, and nothing that turns up without a conversation first.
You own what we build for you: the data, the dashboard, the content. It does not vanish if you ever stop.
What it does not
- The telemarketing add-on, quoted by the day and agreed before any calls are made
- One-off projects such as a new website or a deeper data revival, scoped and priced up front
- Third-party costs such as advertising spend or software licences, billed at cost and only with your say-so
Straight answers
The cost questions everyone asks
The questions buyers actually type before they ever speak to an agency, answered the same way we would on a call.
How much does a marketing agency cost in the UK?
Most UK agencies quote SME retainers somewhere between £1,000 and £5,000 a month, and many will not publish a price at all, so expect quotes rather than rate cards. AA2 publishes everything: £295, £695 or £1,495 a month depending on tier, each plus a named one-off setup, all plus VAT.
Why is there a setup fee?
The first month carries the heavy lifting: data building, systems, research and planning. Naming that as a one-off keeps the monthly fee honest, because it only ever buys work that keeps happening month after month.
Am I tied into a contract?
Every tier starts with a three-month initial trial so you can see the work before committing to anything longer. After that, stay rolling month to month, or take a 5 percent discount for committing a quarter at a time. Either way, you own what AA2 builds for you.
What sits outside the monthly fee?
Three things, on purpose: the telemarketing add-on, quoted by the day and agreed before any calls are made; one-off projects such as a new website, scoped and priced up front; and third-party costs such as advertising spend, billed at cost and only with your say-so.
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