Lead generation and data
Prospect lists built from scratch, and they are yours to keep
The Lead Engine builds your data the right way: researched, verified and scored for your market. Your pipeline starts with the right people, and the list stays yours when the campaign ends.
The problem with bought data
A bought list decays. A built list compounds.
Most lead generation starts with a list someone else rented to a hundred other companies. It is the quiet reason so many campaigns underperform before the first email even sends.
A bought list
- Rented, not owned, and resold to your competitors.
- Out of date the day it arrives, and worse every month after.
- Full of generic catch-all addresses that bounce and burn your sender reputation.
- No fit, no scoring, no segments. One blunt message to everyone.
- Gone the moment you stop paying for access.
A list we build
- Built for your market, and yours to keep for good.
- Current, because it is sourced fresh against your brief.
- Verified contact by contact, so your deliverability holds up.
- Scored on fit and segmented, so the right message reaches the right people.
- An asset on your books, not a subscription you rent.
How we build it
Five steps, and we do not skip the dull ones
The value is in the steps most people rush. Research and verification are not glamorous, but they are why the data actually works when you put it to use.
- 01
Research
We define exactly who you sell to: the sectors, the company size, the job titles, the buying triggers. The list is only as good as the brief behind it.
- 02
Sourcing
We identify real businesses and the right decision makers from public data, built for your market rather than rented from a shared database.
- 03
Verification
Every contact is checked before it reaches you. Bad emails are removed so your sender reputation stays intact and your numbers mean something.
- 04
Scoring
Each prospect is scored on fit, so your time and your outreach go to the people most likely to buy, not an undifferentiated pile.
- 05
Segmentation
The data is split into clean segments by sector, size or trigger, ready for messaging that speaks to each group rather than shouting at everyone.
What you get
A clean, scored database you own outright
You receive a verified, segmented database built for your business, ready to drop straight into outreach. The contacts are real, the addresses are checked, and the scoring tells you where to start.
Because it is yours, it keeps earning. Use it for email, for the phone, for retargeting, or hand it to the team running your campaigns. There is no platform to stay subscribed to and no access to lose.
Good data is the foundation everything else stands on. Build it once, build it right, and the rest of your marketing has something solid to work with.
Compliance and ethics
Done properly, and able to stand up to scrutiny
Good data is not just accurate, it is defensible. AA2 builds lists the careful way, so the basis for every contact holds up. AA2 is not a law firm and none of this is legal advice, but the diligence goes well beyond the norm.
- Strictly business to business. AA2 builds and contacts B2B data only.
- An audit trail on every list. The basis for contacting each record is documented, so it can stand up to ICO scrutiny.
- Validated emails. Every address is checked, so the contact is known to exist and your sender reputation holds.
- A Legitimate Interest Assessment. AA2 produces an LIA as part of its process, a document that sets out the lawful-basis reasoning behind the marketing approach. It is diligence and good practice, not a compliance guarantee.
It starts with the Blueprint
None of this works as a bolt-on. AA2 goes the whole nine yards up front: who you are, your voice, your competitors, the gaps in the market, what your clients actually need, and the order of priorities to reach the goal. The data is built to serve that, not the other way round.
The Legitimate Interest Assessment is included as standard in Engine and Flagship, and available to Foundation clients as a £50 add-on.
Telemarketing add-on
from £300 per day
Quoted by the day and agreed before any calls are made. No retainer, no lock-in.
Director-level calling
A requirement, not a preference: two decades on the phone
AA2 only works with callers who have more than twenty years of appointment-setting experience. This is not a junior with a list. It is a specialist who has spent a career getting senior people to take the call.
Two things make that rare. Senior decision-makers have very little time, so reaching them at all is hard. And getting a gatekeeper, PA or receptionist to willingly pass on a director's mobile number takes a skill very few people have, the kind that comes from earning genuine trust and rapport in a short conversation.
No call centres. No scripts. The call is shaped around the questions you actually want answered, whether the goal is an appointment in the diary, some honest fact-finding, or reaching the right influencer inside the business.
If you believe a real conversation with your ideal client would put more appointments in the diary, the telemarketing add-on is quoted by the day and agreed before any calls are made.
Proof
What that looks like in practice
Real outcomes from real builds, kept anonymous where the work is commercially sensitive. The numbers below are what good data makes possible.
prospects identified from public data for a professional services brokerage
contacts built, verified and segmented for a membership and events business
in revenue from one client in unified communications
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