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FAQ

Straight answers, before you ask

The questions owners and directors put to us most often, answered the way I would answer them on a call. If yours is not here, just ask.

The questions

Everything people ask before they start

No sales spin. If something here raises a question of its own, put it to me directly and you will get a straight answer.

What does AA2 actually do?

We run the growth side of your business so you do not have to. That means building and verifying the right prospect data, getting in front of those people by email, content and, where it counts, a real voice on the phone, then reporting honestly on what is working. You can take one piece or hand over the lot. The point is a repeatable, predictable increase in revenue, lower costs, and time handed back to you.

Who is AA2 for?

UK small and medium businesses that have outgrown doing marketing themselves but do not want a big agency retainer. If you are the owner or director, you know growth needs proper attention, and you would rather deal with one accountable person than a rotating account team, you are the sort of business we work with best.

How are you different from a big agency?

A big agency sells you a team and bills you for the overhead that comes with it. You often end up with a junior account manager who learned your business last week. AA2 is one principal, a hand-picked network of specialists, and a serious AI stack that does in minutes what used to take a junior team a week. You get the range of a larger firm, the attention of a small one, and none of the London prices.

Is the work done by AI or by people?

Both, and we are honest about which is which. AI does the heavy lifting on data building, enrichment, first drafts, reporting and monitoring, because it is fast, tireless and consistent. People make the calls that matter, on the phone and in the strategy, and people sign off anything that carries your name. AI never makes the final call on something that reaches you or a client.

Do I own my data?

Yes. Any prospect data we build or enrich is yours, and it stays yours if we ever part ways. We do not rent you access to a list you can never take with you. You own the data, the relationships and the results.

What does it cost?

Managed growth comes in three tiers, each a fixed monthly fee with setup included so you always know what you are paying. Foundation is from £295 a month, Engine from £695 a month, and Flagship from £1,495 a month, with Flagship limited to five clients. Director-level telemarketing is an add-on from £300 a day when a campaign needs a real human voice. Full detail is on the pricing page.

Do you really do telemarketing?

Yes, and it is genuinely good. Some doors only open with a voice, and only land when the caller understands the business they are ringing. Our business development calling is handled by a hand-picked specialist who works at director level and has done so for years. It is not a call centre and it is not a script. It is a real conversation, available as an add-on to any tier.

What is the AI Visibility Audit?

It is a free check of whether AI search recommends you. More and more buyers ask ChatGPT, Gemini, Perplexity and Google’s AI for suggestions before they ever reach your website. The audit scores how visible you are to those tools and hands you a plain plan to change the answer. No cost, no obligation, and no jargon. It is the easiest place to start.

Do I have to sign a long contract?

No. Managed growth is a simple monthly arrangement, so you are never locked into a long tie-in to get started [TO CONFIRM if a specific term is needed]. One-off builds such as a website, a dashboard or the audit are simply a defined project with a clear start and finish. The aim is for you to stay because the work is working, not because a contract makes leaving difficult.

How do we get started?

Book a short call or send a note, whichever you prefer. We have an honest conversation about where you are and whether AA2 is the right fit. If it makes sense, I put a clear plan in front of you, and you decide in your own time. If you would rather not talk yet, take the free AI Visibility Audit first and come back when the timing suits.

Start with a free AI Visibility Audit

See exactly how visible your business is to AI search and what it would take to lead your category. No cost, no obligation, no jargon.