Competitive Intelligence Report
Know exactly who you are up against, before you decide.
Every competitor’s pricing, positioning and weak points, sourced and scored, with a plain-English verdict on the decision in front of you. Built for the moments where getting it wrong costs real money.
The buyer’s fear, answered
You are not paying for waffle
The reasonable worry with any report is that it arrives fat, vague and unusable. So we publish the product: the sample extract is three pages of a real delivered report with the client anonymised, showing the matrix format, the sourcing discipline and the verdict style exactly as you would receive them.
Download the sample extract and judge it before you spend a pound.
What you get
15 to 20 pages, itemised
Delivered in five working days. Fixed contents, fixed price.
The competitor matrix
10 to 16 competitors scored across defined clusters: regulation, trust signals, reviews, pricing where published, content depth. Every unverifiable claim marked NV rather than guessed.
Pricing and proposition read
Who publishes prices, what they signal, and where your fee honestly sits in the market.
Positioning gaps
The claims nobody in your market is making that you could own.
Digital footprint comparison
Site depth, reviews, directories, and how each firm shows up when buyers ask AI assistants.
A clear strategy verdict
Plain English, answering the specific decision you brought: reprice, rebrand, enter, hold, or walk away.
A 30-minute walkthrough
Martin walks you through the verdict and the evidence behind it. Included.
The price, plainly
£850, plus VAT. Sector deep-dive £1,250.
Decision support for a choice worth thousands: a market entry, a rename, a repricing, a merger approach. It reads as cheap against one wrong call.
Commission a report
Tell us the decision you are facing
One sentence on the decision and one on your market is enough to start. We will confirm scope, the competitor clusters and the delivery date within one working day.
Questions owners ask
Before you commission
What does it cost?
The report is £850 plus VAT, delivered in five working days: fixed contents, fixed price. A sector deep-dive variant with buyer research is £1,250.
How is this different from something we could Google?
Sourcing discipline. Every score is read from a primary source on a stated date, and anything that cannot be verified is marked NV, not asserted. You get evidence you can act on, not impressions.
When is this worth buying?
At a decision moment: entering a market, renaming, repricing, responding to a new competitor, weighing a merger approach. Against the cost of getting one of those wrong, £850 reads differently.
Will you just tell us what we want to hear?
No, and the sample extract shows the tone. If the evidence says hold your price, or ignore the competitor you are worried about, the verdict says so.
Facing a different kind of decision?
If the question is really about visibility or pipeline, start there instead. A 15-minute call will point you at the right thing.