1. About these terms
These terms govern the services provided by AA2 Ltd (company number 10899773), registered in England and Wales. Registered office: Bowman Business Centre, Royal Wootton Bassett, Wiltshire, SN4 7DB. By engaging our services, you agree to these terms.
2. Services
AA2 provides B2B lead generation, marketing automation, data enrichment, telemarketing, email campaign management, content creation, CRM configuration, and dashboard reporting services. The specific services provided to you will be outlined in your proposal or statement of work.
3. Engagement and payment
All services are quoted in GBP and are subject to VAT at the prevailing rate. Payment terms are 14 days from invoice unless otherwise agreed in writing. Setup fees are due before work commences. Monthly retainers are invoiced on the first working day of each month. Late payments may incur interest at 8% above the Bank of England base rate, in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
4. Data and compliance
All prospect data built or enriched by AA2 on your behalf remains your property. AA2 processes data in accordance with UK GDPR and the Data Protection Act 2018. We act as a data processor on your behalf when handling prospect data for campaigns. You are responsible for ensuring you have a lawful basis for contacting the prospects we identify. Our full data handling practices are set out in our Privacy Policy.
5. Intellectual property
The Client Strategy Blueprint, campaign copy, content, and any bespoke materials created for you are yours to keep and use. AA2 retains the right to reference the engagement (without disclosing confidential details) in case studies and marketing materials unless you request otherwise in writing.
6. Confidentiality
Both parties agree to keep confidential any proprietary information shared during the engagement. This includes business strategies, client lists, campaign data, and pricing. This obligation survives the termination of the engagement.
7. Limitation of liability
AA2 will perform services with reasonable skill and care. Our liability for any claim arising from the services is limited to the total fees paid in the three months preceding the claim. We are not liable for indirect or consequential losses, including lost profits or lost business opportunities. Nothing in these terms limits liability for death, personal injury, or fraud.
8. Termination
Either party may terminate the engagement with 30 days written notice unless a fixed-term agreement states otherwise. On termination, all outstanding fees become immediately due. We will provide you with all data and materials created during the engagement within 14 days of termination.
9. Trial periods
Where a trial period is offered (typically three months), the engagement continues on a rolling 30-day basis after the trial unless either party gives written notice. No long-term contracts are required after the trial period.
10. Governing law
These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the English courts.
11. Changes to these terms
We may update these terms from time to time. The latest version will always be available on this page.
Last updated: April 2026
