1. About these terms
These terms govern the use of the AA2 Ltd website and the services provided by AA2 Ltd (company number 10899773), registered in England and Wales. Our registered office is at Bowman Business Centre, Royal Wootton Bassett, Wiltshire, SN4 7DB.
By accessing this website or engaging our services, you agree to these terms. If you do not agree, please do not use this website or engage our services.
2. Use of this website
You may use this website for lawful purposes only. You agree not to:
- Use the site in any way that violates applicable UK or international laws or regulations.
- Transmit unsolicited or unauthorised advertising or promotional material.
- Attempt to gain unauthorised access to any part of the website or its underlying systems.
- Introduce malware, viruses, or any other material that is malicious or harmful.
- Harvest or scrape content, data, or email addresses from this website without our prior written consent.
We reserve the right to restrict or suspend access to this website at any time without notice.
3. Services provided
AA2 provides B2B marketing services including, but not limited to: lead generation, data enrichment, email campaign management, telemarketing support, marketing automation, CRM configuration, content creation, competitor intelligence, and reporting dashboards.
The specific scope of services provided to you will be set out in a proposal, statement of work, or service agreement issued by AA2. These terms apply in addition to any specific service agreement. Where there is a conflict, the specific service agreement takes precedence.
4. Quotations, fees, and payment
All quotations are in GBP and are exclusive of VAT unless stated otherwise. VAT is charged at the prevailing rate.
- Setup fees are due before work commences, unless agreed otherwise in writing.
- Monthly retainers are invoiced on or around the first working day of each month.
- Project-based fees are invoiced in accordance with the agreed milestone or payment schedule.
- Payment terms are 14 days from the invoice date unless otherwise agreed in writing.
- Late payments may incur interest at 8% above the Bank of England base rate, as permitted under the Late Payment of Commercial Debts (Interest) Act 1998.
5. Intellectual property
All content on this website, including text, graphics, logos, and design, is owned by or licensed to AA2 Ltd and is protected by UK copyright law. You may not reproduce, distribute, or create derivative works from this content without our written permission.
Materials created specifically for you as part of a service engagement (including campaign copy, prospect data, dashboards, and content) become your property upon full payment. AA2 retains the right to use the engagement as an anonymised case study or performance reference unless you request otherwise in writing at the time of engagement.
AA2 retains ownership of its proprietary methodologies, frameworks, templates, and automation systems, even where these are used in the delivery of your services.
6. Confidentiality
Both parties agree to keep confidential any proprietary or sensitive information shared during the engagement, including business strategies, client lists, campaign data, pricing, and system access credentials. Neither party will disclose such information to third parties without the other's written consent, except where required by law.
This obligation of confidentiality survives the termination of any service engagement for a period of three years.
7. Data and compliance
AA2 processes personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Where we process personal data on your behalf, we act as a data processor. You, as the client, remain the data controller and are responsible for ensuring you have a lawful basis for the processing activities you instruct us to carry out on your behalf.
Where required, AA2 will enter into a data processing agreement with you. Full details of how we handle personal data are set out in our Privacy Policy.
8. Disclaimer of warranties
This website is provided on an "as is" and "as available" basis. We make no warranties, express or implied, about the accuracy, completeness, or fitness for purpose of any content on this website.
AA2 makes no guarantee that B2B marketing campaigns will generate a specific number of leads, meetings, or conversions. Marketing outcomes depend on many factors outside our control, including market conditions, your product or service, and the responsiveness of target audiences.
9. Limitation of liability
To the fullest extent permitted by law:
- AA2's total liability for any claim arising from the services is limited to the total fees paid by you in the three calendar months immediately preceding the date of the claim.
- AA2 is not liable for any indirect, consequential, or special loss, including loss of profits, loss of data, or loss of business opportunity, even if we were advised of the possibility of such loss.
- AA2 is not liable for the content or practices of any third-party websites linked from this site.
Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under English law.
10. Termination
Either party may terminate a service engagement by giving 30 days written notice, unless the relevant service agreement specifies a different notice period or minimum term.
AA2 reserves the right to terminate immediately if you breach these terms or any service agreement and fail to remedy the breach within 7 days of written notice.
On termination, all outstanding invoiced fees become immediately due. AA2 will provide all data, materials, and deliverables created during the engagement within 14 days of the termination date.
11. Trial periods
Where a trial period is offered (typically three months), the engagement continues on a rolling 30-day basis after the trial concludes, unless either party provides written notice of termination before the end of the trial. No minimum term applies after the trial period unless separately agreed.
12. Force majeure
Neither party will be liable for any failure or delay in performance arising from circumstances beyond their reasonable control, including but not limited to acts of God, natural disasters, pandemic, cyberattack, government action, or failure of third-party infrastructure. The affected party must notify the other promptly and take reasonable steps to minimise the impact.
13. Governing law and jurisdiction
These terms and any disputes arising from them are governed by the laws of England and Wales. Both parties agree to submit to the exclusive jurisdiction of the courts of England and Wales.
14. Changes to these terms
We may update these terms from time to time. The latest version will always be available at aa2.co.uk/terms/. We will notify active clients of any material changes. Continued use of our services after an update constitutes acceptance of the revised terms.
15. Contact
For any questions about these terms:
- Email: martin@aa2.co.uk
- Post: AA2 Ltd, Bowman Business Centre, Royal Wootton Bassett, Wiltshire, SN4 7DB