# AA2 Ltd > AA2 is a UK B2B marketing agency that combines AI automation with a hand-picked network of human specialists. Founded in 2017 by Martin Dugan and based in Royal Wootton Bassett, Wiltshire, AA2 gives SME owners more qualified conversations, lower costs, and their week back. It builds prospect data the client owns outright, runs email, content and director-level telemarketing campaigns, builds websites and live dashboards, and audits how visible a business is to AI search. Pricing is fixed monthly tiers from £295 a month plus a named one-off setup, plus VAT, with a three-month trial and no long lock-in. ## About - [About AA2](https://aa2.co.uk/about/): One accountable principal, Martin Dugan, a hand-picked network of specialists, and an AI stack that does the heavy lifting on data, drafting and reporting. Not a twenty-person agency, by design. - [Contact and book a call](https://aa2.co.uk/contact/): Talk to AA2 directly. Phone 01793 236266, email info@aa2.co.uk, or book a call. Based at Bowman House Business Centre, Royal Wootton Bassett, Wiltshire. - [FAQ](https://aa2.co.uk/faq/): Straight answers on what AA2 does, who it is for, AI versus people, data ownership, telemarketing, pricing and how to start. ## Services - [Services overview](https://aa2.co.uk/services/): The whole growth engine in one place, taken piece by piece or handed over in full. - [Managed growth](https://aa2.co.uk/services/managed-growth/): An outsourced marketing department in three fixed monthly tiers, run for you by one accountable partner. - [Lead generation and data](https://aa2.co.uk/services/lead-generation-and-data/): Prospect lists built from scratch for your market, verified and scored, and yours to keep. - [AI automation](https://aa2.co.uk/services/ai-automation/): The routine marketing work automated and run for you: lead follow-up, data building, campaign production, CRM housekeeping, monitoring and live reporting, with human sign-off on everything a client sees. - [Content and campaigns](https://aa2.co.uk/services/content-and-campaigns/): Social, email, articles and a quarterly lead magnet, produced and scheduled for your sign-off. - [Websites and landing pages](https://aa2.co.uk/services/websites/): Fast, honest websites that qualify the visitor and book the call, built to be found by people and by AI search. - [Dashboards and reporting](https://aa2.co.uk/services/dashboards/): Live reporting in your colours that tells you the truth today, not a stale monthly PDF. - [Always-on intelligence](https://aa2.co.uk/services/always-on-intelligence/): Quiet background monitoring: Companies House signals, a weekly sector brief, review responses and competitor watch. - [AI Visibility Audit](https://aa2.co.uk/audit/): A free check of whether ChatGPT, Gemini, Perplexity and Google's AI recommend your business, scored per engine, with a plain plan to fix it. ## Pricing - [Pricing](https://aa2.co.uk/pricing/): Three fixed monthly tiers plus a named one-off setup, all plus VAT. Foundation from £295 a month plus £295 setup. Engine from £695 a month plus £495 setup. Flagship from £1,495 a month plus £995 setup, limited to five clients. Director-level telemarketing is an add-on from £300 a day. Every tier starts with a three-month trial, then rolls monthly. ## Results - [Results](https://aa2.co.uk/results/): Real, anonymised outcomes from AA2 campaigns. 127,000 prospects identified from public data for a professional services brokerage. £10m in revenue for one client in unified communications from a single campaign. 58 confirmed leads in the first month from a new business brokerage website. Databases of thousands of contacts built, verified and owned outright by clients. ## Intelligence Hub - [Intelligence Hub](https://aa2.co.uk/intelligence-hub/): Plain-English B2B marketing thinking, updated regularly. - [Writing for Robots: How to Make Your Content LLM-Ready](https://aa2.co.uk/intelligence-hub/writing-for-robots/): How to structure content so AI answer engines can read, trust and quote it. - [What Google's AI Overviews Mean for Your B2B Website](https://aa2.co.uk/intelligence-hub/what-googles-ai-overviews-mean-for-your-b2b-website/): What changes when the answer engine replaces the list of blue links. - [How We Use AI (Honestly)](https://aa2.co.uk/intelligence-hub/how-we-use-ai-honestly/): Where AI does the work at AA2 and where a person always signs off. - [The One-Person Agency Model: How AI Changed Everything](https://aa2.co.uk/intelligence-hub/the-one-person-agency-model/): How one principal plus an AI stack delivers the range of a much larger firm. - [Data Ownership in 2025: You Either Build It or You Rent It](https://aa2.co.uk/intelligence-hub/data-ownership-in-2025/): Why owning your prospect data beats renting a list that decays. - [The Companies House Goldmine](https://aa2.co.uk/intelligence-hub/the-companies-house-goldmine/): Using public UK company data to build a targeted prospect database. - [The Phone Still Works](https://aa2.co.uk/intelligence-hub/the-phone-still-works/): Why director-level telemarketing still opens doors that email cannot. - [What AI Says About Your Business](https://aa2.co.uk/intelligence-hub/what-ai-says-about-your-business/): Why your Google ranking no longer tells the whole story, how to find out what AI says about you, and how to fix it. - [Why Most Cold Email Fails](https://aa2.co.uk/intelligence-hub/why-most-cold-email-fails/): The three reasons outbound fails (data, deliverability, message) and what an accountable, predictable pipeline actually takes in 2026. - [How a One-Person Agency Outbuilds a Ten-Person One](https://aa2.co.uk/intelligence-hub/how-a-small-agency-outbuilds-a-big-one/): Leverage, not effort. How AI carries the routine load and a senior person keeps the judgement, and where the line is drawn.