# AA2 Ltd > AA2 is a UK B2B marketing agency that combines AI automation with a hand-picked network of human specialists. Founded in 2017 by Martin Dugan and based at Bowman House, Royal Wootton Bassett, a few minutes from Swindon in Wiltshire, AA2 works with SME owners across the UK and along the M4 corridor. It gives them more qualified conversations, lower costs, and their week back. It builds prospect data the client owns outright, runs email, content and director-level telemarketing campaigns, builds websites and live dashboards, and audits how visible a business is to AI search. Pricing is fixed monthly tiers from £295 a month plus a named one-off setup, plus VAT, with a three-month trial and no long lock-in. Five productised offers with published prices are listed under Offers below. ## About - [About AA2](https://aa2.co.uk/about/): One accountable principal, Martin Dugan, a hand-picked network of specialists, and an AI stack that does the heavy lifting on data, drafting and reporting. Not a twenty-person agency, by design. - [Contact and book a call](https://aa2.co.uk/contact/): Talk to AA2 directly. Phone 01793 236266, email info@aa2.co.uk, or book a call. Based at Bowman House Business Centre, Royal Wootton Bassett, near Swindon, Wiltshire. - [B2B marketing in Swindon and Wiltshire](https://aa2.co.uk/b2b-marketing-swindon/): The local page. AA2 is the B2B marketing agency a few minutes from Swindon, working with firms across Wiltshire and the M4 corridor, with the option of meeting in person. - [FAQ](https://aa2.co.uk/faq/): Straight answers on what AA2 does, who it is for, AI versus people, data ownership, telemarketing, pricing and how to start. ## Services - [Services overview](https://aa2.co.uk/services/): The whole growth engine in one place, taken piece by piece or handed over in full. - [Managed growth](https://aa2.co.uk/services/managed-growth/): An outsourced marketing department in three fixed monthly tiers, run for you by one accountable partner. - [Lead generation and data](https://aa2.co.uk/services/lead-generation-and-data/): Prospect lists built from scratch for your market, verified and scored, and yours to keep. - [Director-level telemarketing](https://aa2.co.uk/services/telemarketing/): One hand-picked specialist with more than twenty years of appointment setting, calling decision makers on a verified list. From £300 a day, quoted before any call is made. Not a call centre, not a script. - [AI and marketing automation](https://aa2.co.uk/services/ai-automation/): The routine marketing work automated and run for you: lead follow-up, data building, campaign production, CRM housekeeping, monitoring and live reporting, with human sign-off on everything a client sees. - [Content and campaigns](https://aa2.co.uk/services/content-and-campaigns/): Social, email, articles and a quarterly lead magnet, produced and scheduled for your sign-off. - [Websites and landing pages](https://aa2.co.uk/services/websites/): Fast, honest websites that qualify the visitor and book the call, built to be found by people and by AI search. - [Dashboards and reporting](https://aa2.co.uk/services/dashboards/): Live reporting in your colours that tells you the truth today, not a stale monthly PDF. - [Always-on intelligence](https://aa2.co.uk/services/always-on-intelligence/): Quiet background monitoring: Companies House signals, a weekly sector brief, review responses and competitor watch. - [Free AI Visibility Audit](https://aa2.co.uk/audit/): A free check of whether ChatGPT, Gemini, Perplexity and Google's AI recommend your business, scored per engine, with a plain plan to fix it. ## Offers Productised, priced in the open, all plus VAT. - [Start here](https://aa2.co.uk/offers/): Two ways in: find out what AI assistants say about you when buyers ask, or switch on a monthly outbound engine that fills the pipeline. - [AI Visibility Report](https://aa2.co.uk/offers/ai-visibility-report/): A 17-query test of what ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews say about a business, with a per-engine visibility score, competitor share of voice, a website diagnostic, a prioritised fix list and a 30-minute walkthrough. £750, delivered in five working days, credited against any monthly programme started within 60 days. A free five-question Snapshot is available first. - [Competitive Intelligence Report](https://aa2.co.uk/offers/competitive-intelligence-report/): Every competitor's pricing, positioning and weak points, sourced and scored, in a 15 to 20 page report with a clear strategy verdict. £850, five working days. - [Content Engine](https://aa2.co.uk/offers/content-engine/): One pillar article, four blogs, four LinkedIn pieces and eight social posts every month, written in the client's voice and approved before anything publishes. £950 a month; pilot month £750. - [Instant Quote Engine](https://aa2.co.uk/offers/instant-quote-engine/): A branded instant-estimate calculator on the client's website: lead-gated, an on-screen range, a branded PDF, and every lead routed to the inbox with the figures attached. £1,500 build plus £75 a month. - [Outbound Growth Engine](https://aa2.co.uk/offers/outbound-growth-engine/): A validated prospect universe and a monthly outbound programme that lands in inboxes without hiring anyone: data build, validation, personalised campaigns and managed sending. £1,249 a month. ## Pricing - [Pricing](https://aa2.co.uk/pricing/): Three fixed monthly tiers plus a named one-off setup, all plus VAT. Foundation from £295 a month plus £295 setup. Engine from £695 a month plus £495 setup. Flagship from £1,495 a month plus £995 setup, limited to five clients. Director-level telemarketing is an add-on from £300 a day. Every tier starts with a three-month trial, then rolls monthly. - [Outsourced marketing vs in-house: the real UK costs](https://aa2.co.uk/outsourced-marketing-vs-in-house/): What a marketing hire really costs a UK SME once employer NI, pension, tools and recruitment are counted (roughly £38,000 to £51,000 for an executive, £58,500 to £82,000 for a manager in year one), set against outsourced tiers, with an honest section on when in-house wins. ## Results - [Results](https://aa2.co.uk/results/): Real, anonymised outcomes from AA2 campaigns. 127,000 prospects identified from public data for a professional services brokerage. £10m in revenue for one client in unified communications from a single campaign. 58 confirmed leads in the first month from a new business brokerage website. Databases of thousands of contacts built, verified and owned outright by clients. ## Intelligence Hub - [Intelligence Hub](https://aa2.co.uk/intelligence-hub/): Plain-English B2B marketing thinking, updated regularly. Every article carries its published and updated dates. - [Writing for Robots: How to Make Your Content LLM-Ready](https://aa2.co.uk/intelligence-hub/writing-for-robots/): How to structure content so AI answer engines can read, trust and quote it. - [What Google's AI Overviews Mean for Your B2B Website](https://aa2.co.uk/intelligence-hub/what-googles-ai-overviews-mean-for-your-b2b-website/): What changes when the answer engine replaces the list of blue links. - [How We Use AI (Honestly)](https://aa2.co.uk/intelligence-hub/how-we-use-ai-honestly/): Where AI does the work at AA2 and where a person always signs off. - [The One-Person Agency Model: How AI Changed Everything](https://aa2.co.uk/intelligence-hub/the-one-person-agency-model/): How one principal plus an AI stack delivers the range of a much larger firm. - [Data Ownership: You Either Build It or You Rent It](https://aa2.co.uk/intelligence-hub/data-ownership-in-2025/): Why owning your prospect data beats renting a list that decays. - [The Companies House Goldmine](https://aa2.co.uk/intelligence-hub/the-companies-house-goldmine/): Using public UK company data to build a targeted prospect database. - [The Phone Still Works](https://aa2.co.uk/intelligence-hub/the-phone-still-works/): Why director-level telemarketing still opens doors that email cannot. - [What AI Says About Your Business](https://aa2.co.uk/intelligence-hub/what-ai-says-about-your-business/): Why your Google ranking no longer tells the whole story, how to find out what AI says about you, and how to fix it. - [Why Most Cold Email Fails](https://aa2.co.uk/intelligence-hub/why-most-cold-email-fails/): The three reasons outbound fails (data, deliverability, message) and what an accountable, predictable pipeline actually takes in 2026. - [How a One-Person Agency Outbuilds a Ten-Person One](https://aa2.co.uk/intelligence-hub/how-a-small-agency-outbuilds-a-big-one/): AI carries the routine load and a senior person keeps the judgement, and where the line is drawn. - [The Five Questions to Ask ChatGPT About Your Own Business](https://aa2.co.uk/intelligence-hub/five-questions-to-ask-ai-about-your-business/): A ten-minute self-check on what AI already says about you. - [Why Your Cold Email List Is Quietly Wrecking Your Deliverability](https://aa2.co.uk/intelligence-hub/cold-email-list-wrecking-deliverability/): How bad data poisons the inbox for the good addresses too. - [What to Automate, and What to Never Automate, in Your Marketing](https://aa2.co.uk/intelligence-hub/what-to-automate-and-what-not-to/): Where the line between machine and human judgement belongs. - [llms.txt Explained](https://aa2.co.uk/intelligence-hub/llms-txt-explained/): The one file most B2B sites are missing, and why it helps AI describe you accurately. - [Predictions for 2025, reviewed in August 2026](https://aa2.co.uk/intelligence-hub/predictions-for-2025/): Six predictions from December 2024 with a postscript scoring each one against what happened. ## Full text - [llms-full.txt](https://aa2.co.uk/llms-full.txt): The full text of every service page, offer, the pricing and FAQ pages, and all Intelligence Hub articles, for AI systems that want the detail rather than the index.