Curiosity has always been my compass—whether it’s teaching myself something new, or diving into the latest tech. I thrive on challenges and love figuring out how to make things work better, smarter, and more efficiently. That same mindset has shaped my journey in business.

When I founded Double Tap Marketing in 2017, I quickly realised that success isn’t about doing everything yourself—it’s about surrounding yourself with people who are exceptional at what they do. I partnered with some of the UK’s most talented business development callers, blending their expertise with my passion for all things digital. Together, we delivered incredible results, including helping a one-man startup land a £9 million contract from an initial investment of just £4,500.

Fast forward to 2025, and the world has changed dramatically. Technology has opened doors we couldn’t have imagined seven years ago. To embrace this evolution and increase of services, Double Tap became AA2 Ltd – Accelerate and Amplify™, a company built on the cutting edge of AI and automation. We combine state-of-the-art tools to streamline the mundane, AI-powered lead generation to pinpoint and warm up ideal prospects, and world-class telemarketers to add the human touch where it matters most.

What drives me now is simple: seeing our clients grow beyond what they thought possible. The more they succeed, the more we succeed—it’s a partnership that fuels everything we do. In this exciting era of innovation, the possibilities are endless, and I’m thrilled to be part of a journey that’s helping businesses achieve their goals while embracing the future.